Posts tagged "Mobile"

Mobile Device Usage: Why Should We Care?

April 3rd, 2015 Posted by marketing, Mobile usage, texting in the enterprise, Trends 0 thoughts on “Mobile Device Usage: Why Should We Care?”

Mobile device usage has skyrocketed in the past few years. More and more people are using their cellphones to access the Internet rather than their computers. It is important to use programs to send and receive text messages and mobile friendly websites because that is how most people interact with one another and view information. Here is a percentage breakdown that shows why mobile supportive sites and texting programs are important for today’s business culture.

As of January 2014, 58% of adult Americans own a smartphone, 42% of adult Americans own a tablet, and 32% own an e-reader. A year later, one can imagine how those numbers have grown.

Out of those people who own a smartphone, 81% use their phones to send and receive text messages, 60% use their phones to browse the Internet, 51% to send and receive e-mails, and 50% to download apps.

Today, text messaging has become the preferred form of communication. Call someone and they don’t answer. Text someone and they respond right away. It is important to be connected through texting to contact customers, clients, and employees.

Mobile supportive websites are important to keep readers or clients interested in your business. A bunk mobile website may lose customers when the sites fails on their phone and they have to search out a computer to use instead. It is an inconvenience and some may not want to go through the extra trouble.

Mobile phones are not just for teens anymore. 83% of Americans who own smartphones are between the ages of 18 and 29, 74% between the ages of 30 and 49. That is not a huge gap. Because of the extreme age range of Americans who own smartphones, the target audience is larger and easier to reach out to because they are all connected within the same devices.

Mobile device usage has grown exponentially and it’s important to keep an open mind about it. Texting is a great way to connect with people and mobile friendly websites are easy for readers to use quickly on their devices.

Contact us to start recruiting via text message.

Stats collected from pewinternet.org.

The Mobile Trends That Will Impact Employment Prospects

December 11th, 2014 Posted by Communication, mobile hiring, Mobile Recruiting, Mobile usage 0 thoughts on “The Mobile Trends That Will Impact Employment Prospects”

There are clearly mobile trends that are impacting the way that everyone is living. Everything from shopping to stock trading is being done on smartphones these days and most believe that hiring is the next big wave to overtake our phones. It has already started with some companies and surveys are pointing to it being used more and more frequently.

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The Population Owns Phones
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Already, some 90% or more of the population owns a phone, and the majority of those are smartphones at this point. Those percentages have only continued to grow as the years go on. It is up to businesses to adjust to this new reality. Why would they not meet people where they are and start to allow them to apply for jobs on their phones? That is what some companies are starting to think, and it is what they are starting to do.

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People Want To Have Job Opportunities On Their Phones
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When asked, the vast majority of people would like to have an opportunity to get job offers on their phone. They want to make sure that they can apply for jobs on their phone and also that jobs are sometimes even sent to their phones. It may sound like the phone owners are asking for a lot, but some businesses are starting to commit to doing this. They see that they can get their hands on the latest crop of employees by doing this, so they are.

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Millennials Are Mobile Dependent
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There are many millennials who would like to see job hunting websites that are optimized for their phones. They expect that most websites that they are going to use are optimized for their phones. This is why job search websites should be moving to make the changes they need to in order to be optimized for phones.

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Contact us for more information about the mobile trends that all businesses are having to take a look at.

Mobile Trends Point To Greater Use Of Text Message Marketing

November 23rd, 2014 Posted by Mobile Recruiting, Mobile usage, Trends 0 thoughts on “Mobile Trends Point To Greater Use Of Text Message Marketing”

Business leaders from all industries are now pondering what it would mean if they were to start using text message based marketing. It is one of the mobile trends that business has been a little wary of getting involved with. However, things are starting to change in that dimension as business owners start to see the value of marketing to people directly on their mobile devices.

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The Things Already Done On Mobile Devices

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It should be noted that there are already quite a few commercial activities done on mobile devices. This list is not exhaustive by any stretch of the imagination, but it helps point out a few of the things we already trust our mobile devices for:

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Banking

Paying Bills

Transferring Money To Friends

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We also use our mobile devices for seeking out information as well of course. Therefore, who is to say that such devices cannot or should not be used for text marketing as well?

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How To Get Started

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No one wants to be surprised to find a text message from a business waiting for them if said message is unsolicited and unwanted. This is why anyone who is contacted by a business for marketing purposes via text message should already have consented to this practice. This can easily be set up when the customers signs up for any number of your services via the Internet. So long as you have received their permission to text their phone, you are good to go.

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Why Text Marketing May Really Be The Next Big Thing

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The thing that makes text marketing so appealing is the fact that there is almost a 100% open rate on text messages. We simply cannot resist reading the latest text that we have received from someone. As such, smart marketers can easily reach more people than ever dreamed possible by just sending out text messages.

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Contact us for more information on how text message marketing works and why you should try it.  Also try TextRecruit for 15 days for free today.

We are TextRecruit

March 17th, 2014 Posted by Uncategorized 0 thoughts on “We are TextRecruit”

Hello! We are extremely excited to be getting TextRecruit off the ground and into the hands of our clients. This blog will be used for educating the market on recruiting trends in mobile and random facts or ramblings on recruiting in general. If you ever have any questions that you would like to ask us about TextRecruit or mobile recruiting, feel free to email info@textrecruit.com.

– The TextRecruit Team