Mobile device usage has skyrocketed in the past few years. More and more people are using their cellphones to access the Internet rather than their computers. It is important to use programs to send and receive text messages and mobile friendly websites because that is how most people interact with one another and view information. Here is a percentage breakdown that shows why mobile supportive sites and texting programs are important for today’s business culture.
As of January 2014, 58% of adult Americans own a smartphone, 42% of adult Americans own a tablet, and 32% own an e-reader. A year later, one can imagine how those numbers have grown.
Out of those people who own a smartphone, 81% use their phones to send and receive text messages, 60% use their phones to browse the Internet, 51% to send and receive e-mails, and 50% to download apps.
Today, text messaging has become the preferred form of communication. Call someone and they don’t answer. Text someone and they respond right away. It is important to be connected through texting to contact customers, clients, and employees.
Mobile supportive websites are important to keep readers or clients interested in your business. A bunk mobile website may lose customers when the sites fails on their phone and they have to search out a computer to use instead. It is an inconvenience and some may not want to go through the extra trouble.
Mobile phones are not just for teens anymore. 83% of Americans who own smartphones are between the ages of 18 and 29, 74% between the ages of 30 and 49. That is not a huge gap. Because of the extreme age range of Americans who own smartphones, the target audience is larger and easier to reach out to because they are all connected within the same devices.
Mobile device usage has grown exponentially and it’s important to keep an open mind about it. Texting is a great way to connect with people and mobile friendly websites are easy for readers to use quickly on their devices.
Contact us to start recruiting via text message.
Stats collected from pewinternet.org.