Choosing whether or not to use Facebook for recruiting is a difficult decision. In the sea of heated political posts, cat videos, and quick recipes all claiming to have the best grilled cheese out there, it can be difficult to see how much value there is in using it to communicate with prospects. However, when you look at the sheer numbers, it’s pretty difficult to ignore. Facebook has over 2 billion users, with 1.3 billion on the Messenger app (Facebook’s native messaging application). 66% of all smartphone users in the U.S. have it. So if you are on the fence, here are a few things to consider with using Facebook Messenger to recruit.
It’s not just social
There’s a common misconception that LinkedIn is the place to go for all things professional. This may be due to the fact that 94% of recruiters are active on LinkedIn. However, only 36% of job seekers are. When you look at Facebook, 83% of job seekers are active. LinkedIn also has 530 million users. While this is impressive and no number to scough at, Messenger alone doubles it. Also significant is the fact that sending messages via Messenger is significantly less expensive than LinkedIn’s Inmail feature. Utilizing Messenger in the right way can give you access to professionals at any level. Whether you are looking to fill roles in construction, transportation, healthcare, or any other industry, there’s a decent chance Facebook is the place to find candidates.
Convenience is key
There is a gradual transition occurring in candidate communication from traditional channels such as phone and email to more personal methods such as text messaging and other messaging apps. Facebook Messenger can be a powerful supplement to this. You are remaining on job seekers’ phones in a way that prompts quick and casual responses, but you are relying on the Internet instead of cellular service to communicate. The icing on the cake is the fact that Messenger integrates with texting apps on most phones, which means you can easily switch between text and messenger based on where your candidate is and what they prefer.
Proceed with Caution
While there are many active and passive job seekers on Facebook, there are still a considerable amount of people who see it as a personal space separate from their professional life. They may not be as receptive to using a platform built for relaxing and socializing for work-related purposes. It also is easy for messages to be lost in spam if you’re not connected with the prospect you are trying to reach. These should not be deterrents from using Facebook to recruit, just considerations to always keep in mind.
Facebook Messenger may never encompass all communication that is involved in the recruiting process. Instead, think of it as one of many tools in your recruiting utility belt. It’s all part of the ever-changing strategy of candidate communication. Any difference-maker to set yourself apart from the competition is worth experimenting with. After all, a little break from all the cat videos probably won’t hurt anyone.
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