Contrary to popular belief, recruiting chatbots are proven to be effective at increasing candidate engagement. In fact, even as early as 2010, a well-known brand utilized chatbots to engage over 1,000 candidates each day with near perfect accuracy.
By the end of this article, you’ll be convinced that chatbots can improve engagement, increase applications, and reduce your recruiting costs.
Increased Site Traffic Creates Problems for Army Recruiters
It was the year after the 9/11 attacks, a tumultuous time for the United States. In the years following, the U.S. Army experienced a 40% year over year increase in site traffic. Almost all of the traffic was funneling into the live chat forums staffed by army recruiters.
It was impossible to keep up with the communication requirements. The Army began to hire additional recruiters, but costs were mounting. Early cost projectections estimated an additional four million annually to maintain the live chat forums on goarmy.com.
Something had to be done.
The U.S. Army Develops A Recruiting Chatbot
Artificial intelligence was the solution. In 2006, the U.S. Army began development. Using technology from the CIA & the FBI, the Army developed a recruiting chatbot to solve their engagement problem.
In 2010, the U.S. Army launched SGT STAR, their chatbot. When candidates visited goarmy.com, they could click a button to launch SGT STAR. A live chat window would appear on the website where candidates could type in any question they had about working in the Army.
SGT STAR was programmed to answer almost any question a candidate could have about life in the U.S. Army. And it did so with incredible accuracy.
SGT STAR was able to accurately answer 94% of questions it received from candidates on goarmy.com. The recruiting chatbot cut down on recruiter workload. Only 3% of conversations started with SGT STAR were transfered to a live recruiter to be resolved.
SGT STAR Reduces Costs & Improves Engagement
The Army’s chatbot significantly improved candidate engagement for the Army. From 2010 to 2015, SGT STAR fielded over 16 million questions from Army candidates. A workforce of 55 recruiters, working around the clock, would have been required to match the recruiting chatbot’s ability to engage.
Each day, the chatbot engaged an average of 1,550 candidates. That’s just over 64 candidates being simultaneously engaged each hour. Maintaining a workforce of recruiters to provide that level of service is almost unimaginable.
Deploying a recruiting chatbot created benefits beyond engaging massive volumes of candidates each day, and reducing costs. User engagement time on the army website before deploying a chatbot was on average 4 minutes. The chatbot more than doubled engagement time to 10.4 minutes.
So what does this mean for your business?
Clearly, incorporating a chatbot through a live chat function on your careers site brings numerable benefits. You can expect to double candidate engagement time, answer questions accurately, and reduce recruiter workload. While we couldn’t find data indicating that SGT STAR increased applications, we think it’s safe to assume it did.
Ready to learn how to apply recruiting chatbots & AI to your business?