Posts tagged "texting"

Mobile Trends: Buying Accessories Catches Fire

March 4th, 2015 Posted by Mobile usage, texting in the enterprise, Trends, Uncategorized 0 thoughts on “Mobile Trends: Buying Accessories Catches Fire”

It is no longer enough to possess a smartphone. The title of “smartphone owner” has become increasingly common over the years. Now, individuals are tacking on accessories to their phones to stand apart. The purchase of these experience enhancing accessories is one of the most powerful mobile trends happening now.

Texting Keyboards

If you find yourself texting all day long, you are not alone. It seems that as a society we are all at least a little addicted to texting. Luckily, there are tools that we can use for greater texting comfort and ability.

Keyboards have become popular accessories for smartphones. These keyboards are popular with those who do not want to use their fingers on the phone all the time. It is also something that a lot of people who play games on their phone end up using. They can play the game faster and thus better by using the keyboard.

Phone Attachments

There are phone attachments made now for a variety of activities that we do in our daily lives. These attachments help to make texting easier in certain situations. One popular phone attachment allows new parents to text while they push a baby stroller.

The attachment helps the parent to text from their phone without taking their hands off of the stroller. The attachment is rather flexible and allows for the parent to continue to send out the text messages that they were planning on sending.

Our Texting World

Clearly, texting is a vital part of our daily communication. Businesses now latch on to this and have unrolled a variety of marketing strategies based on text messages. This means that you can expect to see a number of texting campaigns coming your way in the near future. Do not be surprised if companies start to pump out their own accessories for smartphones based on what they want to market to customers.

Contact us for the latest information on smartphone accessories and how texting is shaping the latest business marketing efforts.

Why You Should Apply Marketing Automation to SMS

December 24th, 2014 Posted by Business, Communication, Mobile usage 0 thoughts on “Why You Should Apply Marketing Automation to SMS”

The growth of email automation has been one of the most significant developments in digital marketing over the past few years. Email automation ultimately helps companies send more effective, targeted emails to a long list of subscribers.
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In fact, marketing automation hasn’t just been limited to email. Businesses have applied it to several areas of digital marketing with continued success.
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A recent Tech Target article explains marketing automation and its significance. According to the article, it helps businesses send more personalized messages to a larger audience:
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As these processes become more digitized and automated, companies can reach a larger audience and also personalize their communications with segments of their constituency who are often at different phases of the customer lifecycle — some may be existing customers, while others are just prospects.
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In addition to email marketing, you can apply marketing automation to several digital practices. In particular, it’s a great fit for SMS.
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We use SMS for personal messaging constantly throughout the day. But in terms of marketing and business correspondence, SMS has never been seen as a reliable form of communication.
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One of the biggest reasons for this was the lack of texting automation. Businesses couldn’t send personalized messages to hundreds of consumers all at once as they could with an email platform.
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With texting automation, however, businesses can use SMS as an efficient means of communication. As with email marketing, you can send targeted messages to individual users.
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There are a few advantages of texting over email which make this an attractive option. Texting is typically faster than email and doesn’t require an Internet connection. It’s also less formal, so people don’t feel the need to sit at a computer and type out a proper message.
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Texting automation is something businesses can use today to communicate with a large audience. It’s a simple way to send quick messages back and forth with several respondents.
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To talk more about texting automation, or anything else, please contact us. Thanks.

The Mobile Trends That Will Impact Employment Prospects

December 11th, 2014 Posted by Communication, mobile hiring, Mobile Recruiting, Mobile usage 0 thoughts on “The Mobile Trends That Will Impact Employment Prospects”

There are clearly mobile trends that are impacting the way that everyone is living. Everything from shopping to stock trading is being done on smartphones these days and most believe that hiring is the next big wave to overtake our phones. It has already started with some companies and surveys are pointing to it being used more and more frequently.

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The Population Owns Phones
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Already, some 90% or more of the population owns a phone, and the majority of those are smartphones at this point. Those percentages have only continued to grow as the years go on. It is up to businesses to adjust to this new reality. Why would they not meet people where they are and start to allow them to apply for jobs on their phones? That is what some companies are starting to think, and it is what they are starting to do.

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People Want To Have Job Opportunities On Their Phones
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When asked, the vast majority of people would like to have an opportunity to get job offers on their phone. They want to make sure that they can apply for jobs on their phone and also that jobs are sometimes even sent to their phones. It may sound like the phone owners are asking for a lot, but some businesses are starting to commit to doing this. They see that they can get their hands on the latest crop of employees by doing this, so they are.

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Millennials Are Mobile Dependent
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There are many millennials who would like to see job hunting websites that are optimized for their phones. They expect that most websites that they are going to use are optimized for their phones. This is why job search websites should be moving to make the changes they need to in order to be optimized for phones.

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Contact us for more information about the mobile trends that all businesses are having to take a look at.

Two Surprising Countries With The Most SMS And Texting

November 26th, 2014 Posted by Business 0 thoughts on “Two Surprising Countries With The Most SMS And Texting”

It may just be typical American fashion for many to believe that the United States would be the biggest user of text messaging. After all, the idea originated in the States and there are constant references to over use of text messaging within the country. However, the United States is not one of the countries with the most SMS and texting usage. The countries that do make the list may surprise you.

The Philippines: A Texting Addicted Country

The country that sends the most text messages is actually the Philippines. The fact that the most texts are sent from this country is surprising to some because of population differences between the Philippines and larger countries such as the United States and India. However, in the Philippines texting is perhaps a more vital and necessary means of communication than in those other countries.

According to theatlantic.com, texting is so prevalent in the Philippines that it has actually been used as a means of organizing public demonstrations.

In 2001, citizens forwarded instructions by SMS to meet in protest, and the Filipino President Joseph Estrada was overthrown in what he later called a “coup de text.” Today, the Philippines is often called “the texting capital of the world.”

This kind of organizing might be done via social media or other electronic means in other countries, but in the Philippines texting is the preferred medium.

Indonesia: An Island Country With A Texting Habit

The population of Indonesia comes in at fourth in the world trailing only the United States, China, and India. Therefore, it may not be as surprising that Indonesia sends a lot of text messages. However, the extent to which the country is hooked on text messaging is indeed startling. As a matter of fact, there have even been reports of at least one man who tried to divorce his wife via a text message.

Given that Indonesia is an island nation whose population is spread out well among the various islands in the South Pacific, texting as a means of reaching out is prevalent. It can be a lot more difficult to travel to see friends and family in this country than it is in a place like the United States. Thus text messaging has taken on a greater meaning in Indonesia, and it has shown no signs of abating anytime soon.

Contact us for more information about countries that use the most text messaging and what this may mean for business and social connections.

Top Tips for Business Texting Etiquette

November 3rd, 2014 Posted by Business, Communication, Mobile Recruiting, texting in the enterprise, Workplace 0 thoughts on “Top Tips for Business Texting Etiquette”

Text messaging is becoming the most efficient way to communicate, especially within businesses. Faster than email and more time-saving than a phone call, it has become mainstream.

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As with anything pertaining to engaging with others, there are certain etiquettes that should be followed. Here are four rules of thumb to follow when using texting within your business.

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1. Be Polite

The tone of a text message can easily be misunderstood. Abrupt messages can make you come off as coarse. Make sure to write complete sentences. Add polite touches such as please and thank you. 

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2. Never Be Negative

Giving negative feedback or firing someone via a text message is never a good idea. Save such serious conversations for when you are face-to-face with someone. Facial expressions and emotions cannot be communicated properly through a text message for these purposes and is not appropriate.

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3. Don’t Depend On Autocorrect

If you are using voice-to-text, make sure that you are in a quiet environment in order not to accidentally pick up any background noise that could cause a potentially embarrassing message. Before pressing send, reread the text message to make sure that it says what you intended it to say.

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4. Avoid Informal Abbreviations 

Overuse of abbreviations such as “lol” and “u” could leave your business associates confused, not to mention appear unprofessional. Your texts should be able to be read clearly, especially when communicating with a new customer. Take the extra time to type out each word.

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Generally, texting should be an uncomplicated and efficient way to interact with your clients and associates. If you’d like more information on how to use the benefits of texting for your business or have any questions, please contact us.

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March Mobile Recruiting Trends Newsletter

March 21st, 2014 Posted by Uncategorized 0 thoughts on “March Mobile Recruiting Trends Newsletter”

After some hard work, and many revisions, today we released the March Mobile Recruiting Trends Newsletter to the recruiting community. This monthly newsletter will focus specifically on recruiting trends that we are tracking in mobile technology, review client success stories and feature guest blogging segments on recruiting strategy. This month’s newsletter touches on some of the mobile statistics that helped us prove the opportunity in the industry. Our April Newsletter will include some of the first success stories in text recruiting and will feature guest blog spots to help you understand how to do things differently to yield high results. If you have recommendations to add in, or would like to sponsor an upcoming newsletter, please email marketing@textrecruit.com. Enjoy!

 

 

Mobile Recruiting is Not a Fad

March 18th, 2014 Posted by Uncategorized 0 thoughts on “Mobile Recruiting is Not a Fad”

Mobile Recruiting has been a “buzz” word for the last 5 years and the International Data Corporation predicts that by 2015 job seekers will be accessing the internet via their mobile devices more than PCs.
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All of the known mobile trends should be directing us to a conclusive strategy regarding mobile, yet at last year’s Mobile Recruiting Conference they reported only 26 out of 500 companies in the Fortune 500 have a mobile optimized application process. To make things more challenging, the recruiters in these large organizations who believe in mobile recruiting have started using their own personal texting platforms to engage with candidates via their mobile. This creates a fragmented mobile strategy and leads to corporate communication that is not monitored or tracked for regulatory compliance.
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There are 3 things your company should be focused on TODAY for mobile recruiting:
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#1. Optimize your mobile career center – You don’t need an expensive mobile application to have a mobile strategy. Spend your money in optimizing your current career site so it can be accessed in a mobile browser.
#2. Make your mobile application process easy and do not require a resume – Make it easy to apply to a job at your company or show interest in an opportunity through mobile. With LinkedIn being the go-to for public resumes, all you need is Name, Phone, Email, LinkedIN URL to see if someone is qualified.
#3. Start managing text messages like you do email – Clients use corporate email accounts and leverage email automation tools for recruiting, but don’t do the same for text messaging. It makes sense to use a managed texting platform for your communication via mobile.
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For more information on how to start using TextRecruit for your mobile strategy click here.