How to Create a Scalable Global Recruiting Strategy

May 1st, 2019 Posted by AI/ML, Candidate Engagement, Recruiting

Sacramento Capitol (3)Creating a high quality candidate experience when recruiting for positions across the globe presents a unique set of challenges that should be addressed by your global recruiting strategy. It’s clear that enterprise talent acquisition teams responsible for hiring across borders can benefit from understanding culture differences & building support systems to fill gaps in service coverage. What’s not always clear is how. Take a look at the following tips to learn how you can work towards establishing a recruiting model that works across the globe.

Communication: One Channel Does Not Fit All
Communication has a crucial impact on whether or not a recruiting strategy is successful. However, methods of communication vary across cultures and countries. For example, text messaging and Facebook messenger are most popular in the United States [1], WeChat dominates in China, WhatsApp is most commonly used in India and Brazil [2], and KakaoTalk is the main messaging app in South Korea [3]. Therefore, it is important to do research on which platforms or applications are most used in different countries so you can refine your recruiting strategy to accommodate for cultural differences and engage talent.

Artificial Intelligence: Create a Strong Candidate Experience & Mitigate Time Zone Differences
Scaling your recruiting strategy to a global level can be difficult. Differences in time zones can cause delayed communication because recruiters and applicants are hours apart. To combat this, organizations can implement recruiting AI into their global recruiting communications strategy – this will help bridge the communication delay as chatbots are readily available 24/7 to answer any general questions candidates may have. Furthermore, AI chatbots can streamline interview scheduling by allowing candidates to pick and choose the dates and times that work best for them without the back-and-forth of e-mail.

Virtual Career Fairs: Scale Your Recruiting Events Strategy Without Travel Expenses
The biggest question when it comes to establishing a global recruiting strategy is: How can organizations recruit top talent without meeting them face-to-face? That’s where virtual career fairs come in. Virtual Career Fairs are chat-based online events that enable recruiting teams to execute candidate capture and branding of their events. With virtual events, companies can reduce cost-to-hire and reap the benefits of a personalized conversation without the in-person meeting or geographical barriers.

To recap, when creating your global recruiting strategy keep in mind the following tips. Make sure your plan accounts for variable preferred communication methods across the globe and that your recruiting team is equipped to communicate on such platforms while remaining compliant. Implement a recruiting AI into your strategy to answer FAQs, screen, and provide support to candidates in different time zones. Finally, scale your recruiting events strategy by considering options like virtual career fairs that help you scale while keeping costs low.


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