The accessibility of texting has grown tremendously in the past decade, so much that it has become a staple of all communications today. Although it is widespread, texting comes with its unique set of rules depending on the context, just as face-to-face communication do. This is especially important within a professional setting. In the recruitment process, a message should be tailored to accurately reflect company values. After all, a recruiter is a candidate’s point-of-contact and the company’s representative in the hiring process. Different types of messaging can invoke various interpretations and impressions. In today’s digital age, these impressions can be quickly shared with the candidate’s network. Understanding the unwritten rules of communication creates a high-quality candidate experience, as well as leaves a positive impression of your company to the candidate.